SLI Systems gives Dick Smith Electronics a ‘New Look’ Customer-friendly online store

Dick Smith Electronics (DSE) is now providing its customers with a new, streamlined e-commerce site that makes finding any product within a vast range a fast and easy experience.

DSE’s updated and relaunched online store utilises SLI Systems’ world renowned Learning Search, a hosted site search solution built on SLI’s patented advanced intelligent search technology, as well as SLI’s Site Champion which facilitates search engine optimization. DSE is also using SLI Systems’ intuitive navigation technology, Learning Navigation, which powers the navigation sections of the new online store.

DSE’s decision to update and relaunch its online store was based on a review that showed that, after eight years, the online store had to become more relevant to the needs of today’s consumers and also reflect current purchasing patterns.

To implement the required changes, DSE enlisted the help of innovative and highly-respected search technology provider, SLI Systems.

Debra Singh, General Manager of Dick Smith said: “We’ve now got a sleek, contemporary new design, and a new streamlined online purchasing process. We’ve taken out the clutter and implemented a new intuitive navigation and search solution that makes finding products an easy and enjoyable experience.”

Ms Singh said that within the business there had been a great level of awareness that customers’ product research and buying patterns had changed dramatically over the past few years.

“With the relevance of the web increasing, and its availability in both people’s homes and workplaces, consumers are looking to research and buy products when they want, wherever they want.

“We reviewed our website and recognised that, while it was fantastic when it was built eight years ago, it needed to be updated to become more relevant for today’s consumer and to reflect current purchasing patterns,” she said.

A major benefit of SLI Systems’ Learning Search is that it continually “learns” from past site search activity by tracking visitors’ aggregate search queries and click-thrus, then uses that data to deliver results based on popularity. Learning Search returns the most relevant search results to help attract and retain customers and increase sales. It is a hosted service providing industry-leading search features with the fastest deployment of any solution available.

Complementing Learning Search on the DSE online store website is SLI Systems’ Site Champion, which “helps take the guesswork out of search engine optimization”. It uses the common search terms used by site visitors to improve their navigation experience and optimize the website for the search engine spiders.

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