Can your offerings help me improve the effectiveness of my company's paid search listings?
Answer
Yes. Similar to the way Site Champion works as described in the question describing “user-generated SEO”, the information about site search activity provided by Learning Search can be utilized to improve the effectiveness of a paid search campaign. Through partnerships with SEM specialists and other companies that manage paid search listings, SLI’s technology automatically identifies the keywords a company should leverage for PPC campaigns and allows landing pages to be automatically generated.
