Conversion Optimizer  : A/B and Multivariate Testing Simplified

Download Conversion Optimizer Product Brochure

Running A/B or multivariate tests can be time-consuming and inconclusive. Rather than making guesses about how to optimize your site search and navigation pages, turn to SLI’s full-service Conversion Optimizer.

If you’re like most online marketers and site owners, A/B testing is often an after-thought, particularly when it comes to site search and navigation. You’ve gone to great lengths to get people to your site, but what happens when they get there? Without testing, how will you know which search and navigation formats are most effective with your audience?

Take the guesswork out of site search and navigation page layout and let SLI’s team of experts guide the way.

With Conversion Optimizer, our search and navigation experts work closely with you to set up tests of different page element combinations and determine how to improve your site’s effectiveness based on visitor behavior and click-through success.

The result: higher conversion rates and more sales revenues for your company.

How it Works

Conversion Optimizer allows you to test variations in site design, functionality, and formatting of your site search and navigation pages with minimal effort. You can easily measure how different options impact visitor behavior and put new merchandising ideas into effect quickly, without shifting your focus from other areas of your business.

SLI works as your partner, saving you time and resources in building individual tests and reading the results. The SLI team helps you define the features and options you want to test, and how many of your site visitors will view each page variation. With you in the driver’s seat, the SLI team creates the page variations that will be part of the experiment. You can review the testing variations in SLI’s Merchandising and Administration Console at any time, and choose to activate or stop any test whenever you like.

Benefits

• Increase revenue per visitor and conversion rates by easily testing enhancements to search and navigation pages
• Enlist support and expertise of SLI’s team while maintaining total control
• Get a precise read on search and navigation ROI
• Monitor measurable bottom line results of each test combination
• Quickly see the effectiveness of different page variations
• Easily see results through easy-to-use, user-friendly tool interface and visual graphics
• Get started quickly, and easily fine-tune with user-friendly controls; no special configuration or implementation required
• Receive near-real-time reporting with actionable data for instant information about how each page variation is performing
• Free up internal resources for other projects